La d\u00e9marche de planification strat\u00e9gique est \u00e0 l\u2019image d\u2019une pyramide o\u00f9 \u00e0 chaque \u00e9tape l\u2019on se rapproche un peu plus de l\u2019action. Les premi\u00e8res phases sont consacr\u00e9es aux efforts analytiques purs. Il est impossible de faire une d\u00e9marche de planification strat\u00e9gique sans faire une analyse pertinente de l\u2019industrie (externe) et de l\u2019organisation (interne). Une planification strat\u00e9gique n\u2019est en aucun temps une \u00e9tude de march\u00e9 \u00e9largie ou encore une r\u00e9vision organisationnelle. En fait, une planification strat\u00e9gique sans diagnostic interne favorisera l\u2019\u00e9laboration de strat\u00e9gies irr\u00e9alistes sur le plan de la faisabilit\u00e9 tandis que la planification strat\u00e9gique qui exclut le diagnostic externe risque d\u2019\u00eatre une introspection qui fait abstraction des contraintes externes.<\/p>\n
\u00c0 la suite des analyses internes et externes, la d\u00e9marche de planification strat\u00e9gique fera appel aux capacit\u00e9s de synth\u00e8se de la haute direction. Il faudra identifier les grands d\u00e9fis que l\u2019organisation devra affronter dans les 3 prochaines ann\u00e9es. Ces d\u00e9fis aideront ensuite l\u2019entreprise \u00e0 \u00e9laborer des strat\u00e9gies gagnantes.<\/p>\n
La d\u00e9marche de planification strat\u00e9gique d\u00e9bute par des efforts analytiques pour ensuite transiter vers des efforts de synth\u00e8se (d\u00e9fis et orientations). Une fois les orientations \u00e9tablies, la d\u00e9marche fait appel \u00e0 des habilet\u00e9s de planification, c\u2019est-\u00e0-dire de programmation des actions. Cette transition graduelle des id\u00e9es vers l\u2019action est d\u00e9terminante pour la r\u00e9ussite.<\/p>\n
Avant de d\u00e9buter une d\u00e9marche de planification strat\u00e9gique, il est essentiel d\u2019avoir en t\u00eate la globalit\u00e9 du processus, il sera ainsi plus facile de maintenir la motivation des troupes tout au long de la d\u00e9marche.<\/p>\n
Sur le plan intellectuel, certains \u00e9cueils sont \u00e0 \u00e9viter, en voici quelques-uns :<\/p>\n
La pr\u00e9diction est une chose tr\u00e8s difficile, surtout lorsqu\u2019elle concerne l\u2019avenir.<\/em><\/p>\n– Pierre Dac<\/strong><\/p>\n<\/blockquote>\nUne orgie de chiffres et de statistiques..<\/p>\n
Les chiffres sont aux analystes ce que les lampadaires sont aux ivrognes : ils fournissent bien plus un appui qu\u2019un \u00e9clairage <\/em><\/p>\n– Jean Dion<\/strong><\/p>\n<\/blockquote>\nEt son contraire : l\u2019absence d\u2019analyses quantitatives, pr\u00e9cises et concr\u00e8tes..<\/p>\n
La chance vient aux esprits bien pr\u00e9par\u00e9s<\/em><\/p>\n– Louis Pasteur<\/strong><\/p>\n<\/blockquote>\nUne justification du statu-quo afin de ne pas ins\u00e9curiser les employ\u00e9s.<\/p>\n
Change has no constituency, People like the status quo, they like the way it was<\/em><\/p>\n– Jack Welch<\/strong><\/p>\n<\/blockquote>\nUne utilisation exag\u00e9r\u00e9e de solutions tr\u00e8s simples pour r\u00e9pondre \u00e0 la complexit\u00e9 de l\u2019environnement…<\/p>\n
For every complicated problem, there is a simple solution \u2013 and it is wrong<\/em><\/p>\n– Essayist H.L. Mencken<\/b><\/strong><\/p>\n<\/blockquote>\nUn exc\u00e8s de d\u00e9terminismes et de certitudes.<\/p>\n
Croyez ceux qui cherchent la v\u00e9rit\u00e9, doutez de ceux qui la trouvent <\/em><\/p>\n– Andr\u00e9 Gide<\/strong><\/p>\n<\/blockquote>\nMalgr\u00e9 de nombreux \u00e9cueils potentiels une d\u00e9marche performante de planification strat\u00e9gique est essentielle \u00e0 la gestion moderne des organisations.<\/p>\n","protected":false},"excerpt":{"rendered":"
Pour bien des PME, une d\u00e9marche de planification strat\u00e9gique c\u2019est un peu n\u00e9buleux. Qui doit \u00eatre impliqu\u00e9? Comment d\u00e9bute-t-on la d\u00e9marche? O\u00f9 la planification op\u00e9rationnelle finit et quand la planification strat\u00e9gique d\u00e9bute? Quel est l\u2019\u00e9tendue et l\u2019horizon de la d\u00e9marche? Doit-on tout remettre en question ?<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"acf":[],"yoast_head":"\n
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